A customer may discover your welding business today, but not need a gate repaired until next spring. If they don't hear from you in between, they may forget you exist.
That gap — between first meeting someone and the moment they're ready to buy — is where most small businesses quietly lose work.
Why this is good news
It means a no, not right now is rarely a real no. It's not yet. Your job isn't to convince people to buy today. It's to still be there when they're ready.
A small next step
Pick one way to stay in touch that you'll actually keep up — a monthly email, a quick text, a postcard. Simple and repeatable beats clever and abandoned.
